Guffaw Comedy Club
Guffaw was a local London comedy club that was in need of a stronger visual identity to reflect the quality of show they put on. The calibre of comedians appearing attracted a loyal audience but in order to build on that and get the message out there the posters needed to make a stronger and more immediate impact.
A logo was designed to convey the fun of a night out watching comedy, utilising a palette of vibrant colours found in sweet/candy packaging to help suggest that rush of pleasure or 'treating yourself.'
