Bus adverts in three size formats
truTV, a free-to-air 'scripted reality' channel, were keen to build on the popularity of what was their most popular programming at the time - Tattoo Nightmares, and the Crime Daytimes block - by raising awareness with a national bus ad campaign.
The ads utilised the distinctive channel branding style combined with effective visual jokes that echoed the knowing humour and voyeuristic nature of the content that had helped define the channel.
